The Egomaniacal Page (aka About Us)

Sunset Recording Studio has come about as a natural progression and extension of my musical career. It seems I was always floating from studio to studio trying to find the right mix of ability, competence and cost for my projects - yet rarely finding it. Over the years I have accumulated some excellent gear, as well as road-hardened experience dealing with sound, venues, artists, egos and all the chaos and SWAG that happens for each unique situation. Definitely a veteran of the industry who has seen the grit and dirty underbelly of this beast called the music business as well as caught glimpses of the shining beacon that lures us all.

In 1979 I began recording classical and symphonic compositions and arrangement - most my own, some from the repertoire after spending 10 years working with and recording my grandfather's musical career (yes that put me at 5 years old when I started...). In 1982 I had to chose between attending Harvard, Boston Conservatory of Music, The New England Conservatory of Music or Berklee College of Music - ironically all in/around Boston. I chose Berklee (kind of dumb when Harvard was calling, but there you have it...) - despite my background being orchestral up to that point. It was at Berklee that I really got to understand what it means to love music, be willing to sacrifice everything for it, record and be recorded. I learned how critical some things are and how completely bogus others are. It is amazing how fixated some get on a specific piece of equipment and forget that it is the soul of the music that matters most. Engineering and production is not about altering reality but about allowing the music to flow through as brilliantly and beautifully as possible.

At Berklee, as a Commercial Arranging Major with a focus on MP&E (Music Production and Engineering) I spent enormous amounts of time in the Berklee 8,16 and 24 track studios learning the craft of sound production, session management, arrangements, conducting, organizing and delivering quality product. Even though I was not a dedicated gear head (MP&E Major) I learned an enormous amount about what signal flow, acoustics, and the science of music - I had to! - in addition to the art and craft of music. Having a roommate who went on to own platinum and gold artists recording venue Normandy Sound as well as others like an avid MP&E major who became one of the top dog at the Power Station helped as well. I was surrounded by present and future greatness. It does rub off. If you want to be successful never surrender your dream, never compromise your desire and surround yourself as much as possible with successful people.

Anyway, throughout the 80's I continued to record - 4,  8, 16, 24 even 48 track - whatever I could afford and get a break on. I worked with producers and engineers who worked with  The Cars, Til Tuesday, U2, Steely Dan, Mighty Mighty Bosstones, Extreme,  Jimmy Jack Black (Wild Side), The Vega Brothers, Randy Travis and many many others  in between touring and performance gigs. I didn't care - I worked with huge names and fledgling songwriters. For me it has always been, and always will be an adventure where one never knows what will be discovered. 

 

Throughout the 90's we focused on live sound and capturing that energy and drive that is the live experience. Through Rock, Funk, Rap, Heavy Metal, Alternative, and an extended stay in new Country my ears were honed to what good music can sound like by some of the best live engineers,  road musicians, songwriters and performers in the business. The experiences were amazing. You can learn more from Jimmy Webb just shaking his hand then you could from a library of books on songwriting. The same can be said about many of the best and brightest in the field.

In 1998 I began working with the Internet and became known as an expert developer and network guru. As they say though, it still sucks doing something that is not your true calling and passion. However the experience in technology has helped take an analog brain (mine) and make it understand and be understood in the digital world. I wouldn't trade that experience if I could.

Now here in 2004, after this 25 year odyssey / internship, I decided to open my own "real" studio. I've always been one who explores and discovers parts of things that most people never realized were there. I learn and view holistically. I am continually amazing (sometimes annoying, sometimes humoring)  people with how harmony, instruments, styles, and acoustics can be combined to create great sound. One thing you never want as a musician, writer and arranger from a sound production company is a set of iron ears - or a closed mind. 

A producer should be able to massage and mold the sound of a project and help it into its finest shape - not its only shape - but its finest. An engineer should know when to stand for an issue and when to let the battle rage outside. We do not have engineers here that are more concerned with their name on a liner note then the sound of the track or cut. Right now the studio is half reality (it is here and running: 8,16 and 24 track) and half dream (We are still gathering more gear, more resources, more acoustic /sound conditioning, etc.) 

There is an amazing amount of gear out there today - stuff that could probably write the music, perform it, record it, burn the master, create the jewel inserts, slap the shipping labels on it, interview with radio and wear a bikini to sell at your next gig. In the end, its really not so much the equipment as the hands on the knobs (yes we still have some of those!) and the mind and philosophy of where you record. Whenever a professional begins obsessing on how well the gear performed instead of how well "they" performed - the battle is being lost and you should look elsewhere for your provider. 

We don't have game rooms, wet bars and x-box - yet anyway (we like toys too). If you want to smoke, there's a brick wall to sit on outside and cover to stand under if it rains - toss your butts in the brass spittoon, now ash bucket. Inside things are not Texas size. The live room is designed for acoustics not for guided tours. the control room is designed for the engineer and producer - not 24 VIPs who are just hanging. 

This is a working studio environment and while we try and stay neat, it ain't always possible!. We are business-like but friendly and relaxed. We understand that to artists the music is a labor of love (or anger) - a creative thing to be nurtured and respected, yet to a label or business client it is nothing more than product - can it sell, does it stand out, will it achieve its desired goals. We are the bridge between these two worlds, and have spent 25 years building this bridge to be strong and steady. 

This is what Sunset Recording Studio is. We are not the Power Station in NY, or Abbey Road in London or any of the multi-million dollars setups - but then again neither were they - or the now famous artists that recorded there -  at one time... food for thought.

Come see us or just call,

Rhob Elliott

 

 

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(336) 629-7111 or (336) 302-1519

Located centrally in downtown Asheboro, North Carolina

 

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